How to increase the duration of visits to your website? Your blog attracts visitors, but most of them are left for only a few seconds? This means that your site is not interactive enough or simply engaging.
Now every blogger uses statistics such as Google Analytics or other counters: to check this data you have to check the item "Average time on the page" or "Average duration of the session". Found? Are your readers on average less than a minute? All right, now we will teach you 5 ways to improve this data.
5 ways to increase the duration of visits to your website
So let's see these 5 simple strategies to apply, incisive and useful that will serve to increase the time that your users spend on your blog.
It's not about implementing expensive software, or investing in advertising, but simply taking action to optimize your online space.
1. Simplify browsing
Browsing is one of the most important factors for increasing the duration of visits to your website. Indicates how a user is able to go from one point to another on the site, who knows where to go, where to click and so on. Must know how to find the categories, the previous posts, where to register, where to leave comments. These days’ people want information very quickly and so you have to make sure that this process is simple and uncomplicated.
A heavy site will discourage any reader from reading your content.
| Related: Is Instagram a Valid Marketing Tool? |
| Related: Is Instagram a Valid Marketing Tool? |
2. Use internal links
What are internal links? Internal links are those links that "postpone" the user to another content or page of your site: you can put them on some keywords or specific contents. For example, if you're talking about the fact that WordPress has many plugins , you can link the word "plugin" with a post that talks about plugins.
This expedient will help you increase the duration of visits on your website, encouraging readers to see other content as well. In addition to providing visitors with the opportunity to deepen certain topics, this practice will help you improve the Search Engine Optimization of your site by choosing best SEO company, as it will guide the navigation of the spider-bot of Google.
3. Add videos
The videos engage the visitor to stay on your site long enough to their vision. Usually a person takes around two minutes to read a post and, if you are smart enough to insert a video tutorial to the post for two minutes, you will greatly increase the time of his visit. This means that for two minutes at least five minutes remained on a single post.
People prefer videos especially if you're teaching something in particular. In this sense, they provide a great help to increase the duration of visits to your website.
To monitor the viewing of a video with Google Analytics, you will need to set up a so-called "event". You can find more information on how to link your site to Digital Marketing Analytics in this article.
4. Reduce the loading time of the site
Try to upload your site and check how many seconds it takes to be usable: a faster website certainly makes it easier for readers to read their contents. If your WordPress blog will take a long time to load, readers will get annoyed and will most likely change site. In a recent study, Google revealed that 53% of visits from mobile devices are interrupted when the page takes more than 3 seconds to load. For this reason it is important to reduce the loading time, to increase ranking in Search Engine Optimization techniques, as users will be encouraged to stay on the site to read other posts or content.
5. Make the site more interesting
All the previous elements become useless if the contents are not interesting or valuable: if you bore your visitors, your visitors will decrease day after day or you will simply not see them increase. Search for best content that may be interesting for the niche you are targeting, analyze the competition and draw up a list of keywords and topics to be covered.
Try to involve your audience with content that adds value, that responds to a precise need or otherwise talks to them as if they were people in front of you.
Conclusion
These tips are highly effective for increasing the duration of visits to your site.
If you are able to activate yourself and make the necessary changes to your site in a professional way, do it now. If you do not have the necessary time, you can always think of hiring a copywriter or a designer to make them for you.
Did you already know these strategies? Do you know What Is Role Of Social Media Manager In Digital Marketing? Do you have something to say about it? Share with us your experience leaving us a comment in the box below.
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